By Dr Chris Bunn and Dr Victoria Palmer
Chris and Victoria are at the University of Bristol this week, speaking at the annual conference of the British Sociological Association’s Bourdieu Study Group. In this blog post they reflect on the value that Bourdieu’s work on the social distribution of culture and taste could have for those working in applied health contexts, such physical activity promotion.
We are all familiar with the public health campaigns that tell us to eat at least 5 portions of fruit and veg a day, to stop smoking and limit alcohol intake, watch our weight and do regular physical activity. These messages are the most visible manifestations of the public health agenda. They operate, through campaigns such as ‘Change 4 Life’, as a form of counter-ideology that attempts to contest the many incitements to consume health-damaging foods, drinks and sedentary activities that circulate in our media-saturated societies. However, these campaigns – sometimes dubbed ‘social marketing’ – tend to take a ‘one size fits all’ approach to their audiences. Continue Reading